Nearly a century has passed since the Madison Theatre and office building was the center of attention in Detroit. Now this designated landmark building has been reclaimed and reshaped for a new generation of great performances.

The main level of the building features premium coffee shop ASHE Supply Co.

A state-of-the-art private meeting and event space on the fifth floor includes a 130-seat auditorium, live video streaming, a boardroom-style conference room, a prep kitchen for use by professional caterers and open loft space.

The rooftop terrace offers amazing views of Comerica Park, Ford Field, the Detroit Opera House, Fox Theatre and Greektown Casino-Hotel. The multi-level outdoor space includes a covered grill catering center, a covered bar, lounge area and wraparound balcony to meet, greet and party.


New Life for a Detroit Landmark

The Madison Theatre was built in 1917 at a cost of $500,000… a hefty price tag for a theatre in Detroit back then. It seated over 1,800 and at the time was the largest of the theatres in Detroit’s former theatre district, Grand Circus Park. In 1984, the Madison closed for good. In 2011, Dan Gilbert’s Rock Ventures purchased the building and transformed it into a collaborative tech hub to encourage partnerships among entrepreneurs.


  • Skylit Multifunctional Collaborative Areas
  • Meeting Room
  • Lounges


  • State-Of-The-Art Audiovisual Capabilities
  • Stadium Seating
  • Green Room
  • Adjacent to Loft


  • Panoramic Views of Detroit
  • Professionally Equipped Catering Kitchen and Bar


The Loft

Whether you’re looking to tie the knot, celebrate a milestone, connect with team members, or host a meeting that produces real results, this space was built to suit one and all. The Loft at Madison is an endlessly flexible, strikingly modern gathering space. Utilize our curved sofas, conference room and the attached auditorium to really make the most of your occasion. A prep kitchen for use by professional caterers is also available. Contact us for details on pricing and availability.

The Details

Capacity: 180 Strolling Reception
150 Banquet


The Auditorium

Learning never looked better… whether you’re educating your team on the latest industry standards, rallying clients with your new prototype or screening your new film, the auditorium (adjacent to the Loft) provides the perfect environment. With the space and technology to dazzle every audience the auditorium features stadium seating and state-of-the-art audiovisual capabilities to suit every type of presentation. Contact us for details on pricing and availability.

The Details

Capacity: 130


The Rooftop

With an urban backdrop, this space is perfect to plug into both the city and your social event. Whether for business or pleasure, day or night, once you step onto the Madison Rooftop, you’ll never see Detroit the same way again! Take advantage of our exquisite furnishings, covered catering kitchen, bar and dance floor for your events. Contact us for details on pricing and availability.

The Details

Capacity: 180 Strolling Reception


Each space at the Madison is fully equipped with all your audiovisual needs. We offer onsite AV technical support and complimentary Wi-Fi access. Please see tabs below for full details.

  • Six 47” flatscreen TVs with connection to auditorium, DirecTV, and mobile devices (like laptops)
  • Sound system throughout the Loft can supply audio from the Auditorium, mobile devices (like music players), Rockbot music, and microphones
  • Four handheld wireless microphones
  • Laptop connection is VGA, with optional adapters for more connection options
  • Electronic screens for window shading
  • Onsite AV support
  • Complimentary Wi-Fi available

  • HD (1080p) Pan Tilt Zoom camera feed that streams video and audio to Loft, stream over the internet and can record feed
  • 12 microphones total, including 1 podium microphone, 4 wireless handheld microphones, 6 wireless lavalier microphones, and 1 wireless CatchBox (throwable block) microphone
  • HDMI and VGA inputs at podium for mobile devices and laptops
  • Onsite AV support
  • Complimentary Wi-Fi available

  • Four 46” flatscreen TVs, with connection to DirecTV, mobile devices, laptops, and Bluray/DVD player
  • Sound system throughout the Rooftop can supply audio from DirecTV, mobile devices, Rockbot music, and microphones, or DJ connection via XLR input
  • Laptop connection is VGA, with optional adapters for more connection options
  • Three wireless handheld microphones
  • Onsite AV tech support
  • Complimentary Wi-Fi available

Contact Us

Start planning your next event today! Please call, email or complete the form below to get info on pricing, availability and other details from our event planning specialists.

Private Event Software powered by Tripleseat

1555 Broadway
Detroit, Michigan 48226